New Balance 542 Classic -KV542BRI (Toddler)New Balance shoes have rapidly become a shoe rotation staple – for good reason. From black and white running shoes to casual designs in retro colorways, sporty style takes center stage in our head-turning range of New Balance trainers for women, men, and kids.In Boston, Massachusetts, an English immigrant named William J. Riley founds the New Balance Arch Support Company. The company focuses on producing specialist arch supports and orthopedic footwear to give customers greater comfort and ‘new balance’.Riley hires a man named Arthur Hall to be a salesman for the New Balance Arch Support Company. As New Balance products are not yet sold in retail stores, Hall becomes a traveling salesman; this personalized approach helps the brand stand out over competitors.New Balance creates their first-ever running shoe for a local running club known as the Boston Brown Bag Harriers. Designed by Riley, these specialist running shoes feature a crepe sole and are made from kangaroo leather.PHOTOS:2001The 991 drops and is the latest model in the legendary 99x series that first launched in 1982. The late Apple CEO Steve Jobs famously wore grey suede New Balance 991s for a number of years. This is also the same year that New Balance acquires the famous trainer brand P.F. Flyers1993The company releases its 1500 model which goes on to see high sales due to U.S President Bill Clinton, who regularly wears a pair of 1500 shoes on his runs.